Thanks Quentin,
I guess I'm looking at specifics of conversion rates daily since this period started and given the traffic sources during that period can see that the conversion rate is predictable until the 26th.
Since then, you can see the number for yourself - there has been sufficient numbers of surfers sent to see that there is a sudden problem.
In other words, from my point of view the ratios before this period have little to do with it (due to some changes I've made since mid month).
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