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I don't see how it could. All it is doing is trying to add an avatar-based system to what the 360 already has in place with Live. It's not even a game.
The July sales figures came out today and the 360 still outsold the PS3 in North America, even with the $100 price drop they had. And apparently sales of the 360 have almost doubled in August now with their price drop in place.
The PS3 is just too dam expensive, and they have no games.
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