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I stopped watching commercials about a year ago when I got DVR. We record almost everything that we watch now, and zip right past the commercials. I'm waiting for ppv cable tv, no commercials, I will buy that for $1.
The commercials, that I do see over and over, build a brand trust with me vs a want to buy that product. I have noticed going in stores that I will have two similar products, and often go for the one I have seen on TV the most through natural instink
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