Quote:
Originally Posted by S P A N N O W
Although there IS a process it doesn't always follow a straight line. Therefore the time can range from a few months to much longer.
|
Good, straightforward answer...
I don't think it is good to lock into a formula for everything. It's good to have an overall branding strategy, but even that should be somewhat fluid and flexible, to permit you to react quickly, either to current trends or events, or simply a feeling that the time is right to mix things up.
Playboy has about the best branding in the biz, and most people would be happy to emulate them. However, even a titan like Playboy has to adapt in order to survive, let alone thrive.
After a somewhat rocky start to the new millenium, it would appear that Playboy is starting to hit it's stride once again, with the right mix of products and services.
ADG