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Personal all the way. I'm all about the invisible soft sell.
"Isn't this a great picture? It caught my eye because..." Then I spin a little story around the photo, whatever caught my attention about it, or whatever fun little fantasy or scenario that popped into my mind when I saw it.
I never suggest the surfer should go and sign up, I just do my best to make sure he shares my erotic vision and then make sure the links for "more" are there. If I've engaged his erotic imagination, he'll know what to do.
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