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It doesn't take 37 emails, it takes one properly formatted DMCA notice to the processor.
However, in this case, I am against sending a DMCA letter to the processor, or the host. Here is what I am for..
1. Join the site.
2. Document the infringement. (screencaps)
3. Send a Cease and Desist letter, give him 14 days to respond.
4. If he responds on time, follow up with a Demand in Settlement letter that basically says, here is my case, here are the damages I am entitled to by law, however, send me $5000 in 14 days and stop infringing or I am going to sue you.
5. If he pays, give him a release for his PAST actions.
6. If he refuses, sue him. You will get a judgment against him. You will have 10 years to collect on that judgment through wage garnishments, forced asset sales, etc. If you are unable to collect within 10 years the full amount, you simply petition the court for an additional 10 years. Such requests are normally approved as a matter of course.
Here is the great news. If you format the suit properly, then he cannot make the judgment go away. His actions would be considered an intentional tort. Judgments as a result of intentional torts cannot be dissolved in a bankruptcy action. That is why OJ for example can't just file bk to make the judgment against him go away, because he intended to kill those two people.
Disclaimer: I ain't no lawyer and I ain't giving no legal advice. The above is just my opinion based on my 11 1/2 years experience dealing with content stealing douchebags, and the court system.
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