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well no matter what people (including myself) think of him, bringing him to the US was a just as much a marketing move as strategic...and as the hype of him clearly shows it's worked...last I heard his jersey was the no.1 overall in sales in the US...the team will make more than their money back in sales and media exposure alone..and it seems he has generated a hype around football that you normally don't see in the US unless it's a world cup year.
Plus him and posh spice seem like the kind of couple that would thrive in the LA hollywood culture.
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