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Without seeing the site, it's impossible to suggest a direct strategy for you. But here's a few general pointers to bear in mind.
* Make sure the site has a solid internal link structure.
* Watch for duplicate content, use Robots.txt block out indexing of any duplicate pages.
* Gain links deep into your website pages from relevant trusted neighborhoods.
Google's Webmaster Central is a great resource, you can always create multiple accounts via proxy if you like. I find submitting a sitemap quickens up the indexing of new pages and content, there are many scripts that will generate you a sitemap or whatever i would reccomend you write it yourself catered specifically for your site.
Hope that helps.
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