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The best way to isolate businesses that are not 'good' is to ignore them completely. Only businesses that are good get recognized and if a person wants to know about a 'bad' business their first clue is the fact that it is not listed.
But doing it that way does not allow anyone to vent or burn someone who has burned them, which it seems like is the point of this thing. Big-it-up and focus on the good, not the bad.
Perhaps a public application process. To get listed on the exclusive 'good; list you have apply in public. All registered members vote on a daily basis for the businesses that are applying. You vote once a month - good, or bad. This would enable the good list to have fluidity and real-time relevance to their position in the marketplace. If they start off good and fuck up, then they move down.
In addition to that members can post comments (within a business profile?) to talk about how great they are, or not great (by clicking a good or bad radio button). Not great comments are moderated to ensure laws are not broken.
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Lance Cassidy, Former Director of Sales & Marketing, XTube.com.
C: 905.922.2305, ICQ: 301214977, Email: lance[at]chadster[dot]com
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