Quote:
Originally Posted by Hinc
Name is less than content.
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I agree with that, but I still feel that name is very important. Mainstream companies will spend millions to come up with a good name. There is a reason for this. But in this industry I notice it is seldom done.
Would you bank at "Totally Bank" ? Probably not baring a very good reason to do so. You'd probably think, "Totally Bank? Who the fuck are these clowns?!". Perception is definitely involved here.
