|
Paysite names and effect on sales
I've always considered that the name and domain of a paysite can have an extreme effect on conversions and sales. I notice today that a lot of sponsors have these weird generic names like Absolutely<keyword>.com or Truly<keyword>.com
From looking at it like a surfer this just makes it seem like a generic site as a matter of perception. I'm sure it affects the brandability of the site as well.
It seems as if many sponsors are hellbent on not paying any more than $8 to register a domain. But I question that decision and wonder why they would not shell out a few hundred dollars more for something a little bit better and more brandable. I would think in many cases the benefits would far outweigh the cost. This does not necessarily mean having to buy a name like "Bondage.com", but instead something like "BondageBabes.com" as opposed to something stupid like say, "BestBondage.com" or "GreatBondage.com" See what I am getting at? One is a lot more brandable than the others...
What is your take on this?
|