Quote:
Originally Posted by SweetT
Hey Brad....
Revenue per square foot is a common metric among people who operate their own Data Center and it includes more than just the rack. It includes all of the space for HVAC, Generators, Battery Rooms, Fire Suppression Equipment, Routing Infrastructure, Meet Me Facilities, etc. Basically everything except the Administrative Offices is included in the number.
For hosting companies like yours, that co-locate into another company's data center, the metric is considered ARPU (Average Revenue Per Unit).
Of course, just between you and I, oftentimes I am jealous of you not having to deal with operating an IDC. You just write a check and expect things to work while you are busy taking care of your customers while I have to sit in meetings all day and learn things like the difference between 480 and 240 and Amps and Watts and why when the UPS says 900 on the side of it, you really are only suppose to let it go to about 700 before you have to buy another one. I would rather watch nails rust. ;)
--T
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Thanks for taking the time to explain! I'm not surprised that a colocation or datacenter would measure revenue by the square foot. As I understood Jupiter, I was under the impression they were predominantly complex managed hosting and that their space (as I recall from their webcams) was consistent with a space layout of 20-30sq feet per cabinet so I figured that the per square foot figure was likely an apples to apples comparison.
With our relocation a year ago we made the decision to put customers first and stay focused purely on managed hosting instead of cost savings on bulk space. Leaving the environmentals up to a global data center company like Terremark and choosing their flagship site in Miami has worked out fantastic. I can't imagine your headache having to retrofit a datacenter without a raised floor that was originally designed for a DC power buildout. With so much energy required to provide managed services, we felt it was totally worth paying a premium for space with a 100% SLA on cooling and power.
Tony, I like to say that if you just watch the watts the amps will take care of themselves
Cheers,
Brad