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WonderWoman · 08-13-2007, 03:08 PM

Web 2.0 is meant to allow the surfer to DECIDE what they WANT out of the internet instead of being TOLD what they SHOULD have.

That includes, as the lady from Levis said, deciding what a brand means to them. Web 2.0 allows you to market to individuals vs the masses. Instead of focusing on demographics that have, since the print model, grown antiquated in the world of consumer marketing, it allows you to focus on a surfers direct interests and behaviors, something that if done correctly will make both the consumer AND advertisers happy.

08-13-2007, 03:08 PM
WonderWoman Confirmed User Join Date: Dec 2005 Location: LA Posts: 1,439	Web 2.0 is meant to allow the surfer to DECIDE what they WANT out of the internet instead of being TOLD what they SHOULD have. That includes, as the lady from Levis said, deciding what a brand means to them. Web 2.0 allows you to market to individuals vs the masses. Instead of focusing on demographics that have, since the print model, grown antiquated in the world of consumer marketing, it allows you to focus on a surfers direct interests and behaviors, something that if done correctly will make both the consumer AND advertisers happy. __________________ Lubna ICQ: 321946016