Actually I find it amusing how many men close their minds to BBW women, and never realize what they're missing out on. Especially as webmasters, they don't want to "look" at them, however there is a large percentage of guys out there who DO, and those guys pay to see it, period. BBW as Vid and several others were saying, DOES NOT MEAN UGLY. I've seen a lot of women with a little extra cushion that were gorgeous, and happy with how they looked. Just because the market is saturated with Jennas and Arias (who are both gorgeous women don't get me wrong) doesn't mean that those are the kind of girls all people want.
There are different degrees of BBW, and a lot of people think of a 600 pound woman when they here that term, however, that is not the case.. Unfortunately it's such a generalized term, everyone is going to have their own definition. It can mean someone who's 20 pounds overweight, extra curvy etc, all the way to huge. Sarah's article is great though because it shows a little more about what the BBW surfer looks for, and removes some of the mystery about the genre. It narrows things down a little more to specifics, and that is easier to get your mind around.
Anyways, that's my

on the issue.
Oh, and what I don't get are the guys running around with a beer gut and hair all over the place not showering for two days thinking THEY'RE dead sexy showing it all off, but women have to be toothpicks to be anything but ugly. Yep, I want me some of that.