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For a small paysite you don't necessarily need to have an advertising budget, but you do need to have a clear plan of how you're going to get traffic to it.
The best thing would have been to build this traffic matrix *before* you built the paysite, but hindsight is 20/20...
Pointless and Darren have excellent suggestions. Think of how you'd send a glut of traffic to a sponsor - then do the same thing with your own site. TGP, TGP2, free (softcore) sites, LLs, Pic Posts, AVS, toplists, link exchanges... and *other* ways to generate interest and traffic out there, there are tons of them but you have to be creative and figure out what they are. ;)
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