Very creative, very awkward from a usability POV. Hard to find the nav menu, harder to find the content once you've found the nav bar and clicked on something.
I prefer the clear and simple stylings of sites like
www.juggcash.com.
By no means a knock on
www.dieselaction.com -- a company that is willing to be edgy and spendy on design is probably ready to dedicate time to making sure your revenue lives up to their hype.