Quote:
Originally Posted by dalt
To most of us, the answer is simple. To the simple people, the feathers look like a whole fuck more.
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It's not quite so simple, actually. If you're generating traffic for your own paysite, the ball is in your court. The content is yours, and the traffic is yours. The brand is yours. The brand loyalty is yours. You can take members to the bank.
If you're generating traffic for a few random programs, you control nothing. You may like your hair cut a little longer in the winter, but...
BZZZZZZZZTTTTT.
When you've built someone else's brand, you're at the mercy of someone else. Their tour, their conversions. They control everything, including that check they send you.
Businesses that don't control everything from start to finish are setting themselves up for big failure in the end.