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** 1st I wouldn't recommending spending a cent till you market yourself and test your conversions **
Sites catered to a specific niche are always SEO efficient, you will get listed in review/link sites dedicated to your niche, you would be adding value to a member by saying, "join this site and see the other XX sites". Its classic retail mentality.
Depends on the mass of content you have. Starting to build 1 site and go from there is advisable as your learning curve for marketing will make your other sites suffer.
Just my two cents.
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