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lol, well you were right about it not being rocket science. I get calls and emails all the time from people who are willing to pay me thousands to give them the secret... Sorry guys, there isn't one.
BTW, I am not sure if someone said this before but there are two types of SEO: Off-Page & On-Page. On-Page is not considered as important by SE's for good reason, the people who own the site control what they want to SE's to think their site is. Off-Page factors are what heavily weighs in on SE's algorithms, here is an example:
On-Page scenario:
I stuff my site with all my keywords, submit my site to all the search engines, jam my meta tags and titles with my keywords... *I am telling the search engine what to think of me. In this example, let’s say I stuff my site with the Key phrase "really great porn".
Off-Page scenario:
1,000 websites, large and small, important, authority sites, and so on have links on their sites pointing to my website. They link to me with keywords that best describe what my site is about, for this example we'll continue to use the keyword "really great porn".
Now, when Google crawls the net and comes across these hundreds or even thousands of sites that have links to my site with anchor text like "really great porn", what do you think will happen when you go to Google and search the phrase "really great porn”?
Do you think the Off-page factor site will rank higher than the On-page factor site? I hope you do.
Damn I guess I kept going with the tutorial, oops.
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