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Create links from other sites to yours with your pre-selected keywords as the anchor text. Doing this regularly will get you where you need to go for the most part.
Of coarse there are many key factors aside from this but I have to say this is one of the most crucial pieces to improving your SERP rankings.
Other things that can help improve:
Links from higher ranking PR sites
Canonicalize your URL to have only one URL people can link to instead of 2.
Create unique titles for each and every page and include page specific keyword phrases that is readable to humans
Right a unique and compelling meta tag description for every page specifically describing the pages content.
Sitemap, xml format ? submit it to Google within the Google webmasters panel and update regularly.
Regularly produce keyword driven content pages
Make sure your correctly utilizing your robots.txt or robots Meta tag
Setup and regularly watch your traffic via Google analytics or another application.
GET MORE LINKS FROM AUTHORITY SITES
Sorry if this is too cut and dry, quote any area of question and I or someone with this area of expertise will explain. This is all very easy stuff but takes some time and effort.
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