Quote:
Originally Posted by Paul Markham
There has been so much moaning and griping going on from affiliates recently I think most are finding it tougher and tougher. I get the impression some will not survive for much longer. Just the impression I get.
And it occurred to me as a sponsor, affiliate and content provider why some are doing so badly.
They have relied on the sponsor to such a degree they are little more than low paid submitters of content. Think about it, free hosting, content, galleries, blog text, banners, and everything else. All with one aim. To drive traffic to the sponsors site first, last and only.
I know that the guys sending me good traffic are the ones who have their own traffic coming from their own sites. I know the guys still buying content are still buying content, to drive to them self first and me second.
The affiliate was weaned, we then made them rely on the teat again and now he can't afford to get off it.
Traffic is KING if you totally own it, if you're only submitting and sending it to a paysite you don't own.
|
this is a well thought out post and one of the best i have read.
What am i looking for as an affiliate?
Free content clips i can use 1-2 mins long
Embed flash clips longer then 20 seconds... shorter then 2mins.
Not getting kicked of the program if i use some unauthorised content but am still sending them sales.
At the end of the day, Surfers will not come back to your site if u just have a bunch of 10 second clips. Its sad but true. Sponsors need to realise this is a two way relationship and they shouldnt bite the hand that fed them in the first place. This isnt directed at anyone before someone jumps in. this is my general opinion.