Moore is a promotion genius...
The film is already in it's 4th or 5th week, when it normally fades away to the PPV window and DVD 3 to 6 months down the line.
Instead, he manages to stir up controversy again, fueling the interest with the presence of the 9-11 workers in he actual audience of the Tonight Show ....
It is like watching a cat ( Moore ) play with a mouse ( Bush..).
