We all know that these sites and the "2.0" user generated revolution of the web are a huge challenge to many of us. Information wants to be free right?
That said playing whack a mole with the operators of these sites is futile and very reminiscent of the RIAA's approach to file sharing.
It seems to me a leader in this industry would find a way to monetize this traffic and use it as an effective promotional tool vs. the knee jerk "i'm going to sue them into oblivion" reaction that has been so terribly ineffective.
Lets face it - the genie is out of the bottle with our younger customers, the question now is whats next?
I have no dog in this fight however with all the talk about rapidshare, bit torrent, p2p etc it seems that cooperation and development of effective sales tools that work in this environment is the right approach. Not just making a bunch of lawyers car payments - which helps no one.
