Originally Posted by TheDoc

My program pays 60%, and I pay the processing fees.. If I have a 100% promotion, you get 100%.

A program "can" pay 100% and cover the processing fees and continue to make money.

First all programs make a % of in-house sales from webmaster traffic, just natural error. Then a % of cancels will always return. Then you have 404's and 401's can earn a great deal of money, exits/pop under, emails and cancel mails, member upsells galore and member cross sales to your own or other sites, then xsales, upgrade plus, member plus and the mixture of processor money opportunities. Then getting the people onto your other traffic networks, creating bookmarks, cycling the traffic back through. Lets not forget webmaster error on getting the wrong codes or not following the promotion..

I haven't really looked at 100% programs or promotions before, so I can't say if they take out processing fees, but I don't think they all have to cover the truth. Traffic makes money in many ways.