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I will tell you what makes a good ad.
FIRST OFF: AD's that are not intrusive or annoying. Sure they get attention but really it's not worth the headache to look over for information you may be seeking. More importantly I believe that first impression is everything.
Make those first impressions classy, then get to the grit of closure.
Secondly: Most the ad's I see on GFY completely suck. I will give one basic example as to why. Most Webmaster's have niche based traffic, meaning they are focused in a particular area of traffic or have alot of work within an area of expertise. Now with that in mind it does not matter what the pay out is or how high a payout day is. Fact is many webmasters wont have the traffic interested in that programs offerings.
Those are two primary reasons why advertising is not wholy effective.
IMHO Branding is over emphasised these days and over valued entirely as well.
So what makes a good ad?
One that focuses on the site portfolio's that show results in givin niches. No one really does this and I would hope maybe someone gives it a shot soon.
Ad's need to demonstrate stability, strength to pay and websites they are succesful with. The BroNetworks out there that have a handful of 20 sites with no focus on any given niche or understanding of a niche have never really worked for me, though I have seen great ad's that appealed to me just because the primary site they had was within my reach of promotion with my niche traffic.
My best converting sponsors only got like 3 or 4 sites usually but those 3 or 4 sites are focused on the niche, not the spectra of everything with multi site pass this and that.
Surfers dont give a shit about that and I as a webmaster do not give a shit about that.
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