Depends...
Obviously we see a lot of people and companies with reputations where some love them, and others hate them. Other have a bad reputation period. Most individuals with a bad rep stear clear, or operate in the shadows. There are plenty who have NO rep, and those are almost as hard to do business with as a BAD rep.
In short, yes it does. I consider what I know, and who's said some of the things I rely on.
