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Adwords can be very effective. Unfortunately there are some technical glitches that can make using it very frustrating. We've had to recreate our campaign there atleast 5 times. The problem seems to be tied to the fact that they base the rank not just on bid but on link popularity as well.
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"Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats."
--H.L. Mencken
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