The Official Porn 2.0 Logo:
Created May 2007 by Lance Cassidy, Director of XTube.com
Porn 2.0 is a phrase based upon
Web 2.0, coined by O'Reilly Media in 2003 which was popularized by the first
Web 2.0 conference in 2004. It refers to a perceived second generation of adult entertainment, focusing mainly on website ? such as social-networking sites,
wikis and other entities enabling user generated
adult content communities ? which facilitate collaboration and sharing between adult users.
Although the term suggests a new version, it does not refer to an update to specifications, but to changes in the ways adult industry professionals do business. According to Tim O'Reilly, "
Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."
Webnovas Technologies Inc. is considered to be the founder of
Porn 2.0 when it launched the revolutionary
XTube.com on March 12th of 2006, shortly after the launch of the wildly popular YouTube and months ahead of all other adult tube/2.0 style sites.
XTube is a true Porn 2.0 website considering the level of user-participation available throughout the website's features, such as
Photo/Video Uploads,
Earning Money from Amateur Content, the
Sex Wiki and the
Local Directory.
If you love the idea and look of Porn 2.0 you can
Get Your XTube Porn 2.0 Tee or Tank! Limited Supply, available only by contacting us at the office. Come to our office, flash us for a photo-opp, or pay shipping and send the photo in once you get it.

Check out J-Dawg Flexing his XTube
Porn 2.0 Tank at PRIDE this year.

Random shot of people rockin
their XTube Porn 2.0 Gear.