one eight

I'm totally feelin' it, and it SUX!!

I promote ringtones via PPC. Here's some shit I'm trying:

1. Spend more!

ROI on buys is down, so I'm looking to increase spending, so net isn't too dismal. Bulldozing my way through.

2. Decrease bids.

Ego bidding will kill you this time of year. Bid according to current conversion ratio, ONLY.

3. Note conversion pattern changes.

Overall conversions are changing, as are the time of day, and day of week ratios. The more accurately you can note these changes, the more you can optimize campaigns accordingly.

Well.. there's a start.

Anybody else have interesting summer strategies?

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