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Epoch has two possible pronunciations, one like 'epic' and one like 'eepock'.
IS Prime would be the common pronunciation since one word is contained in the acronym (if that's what it is). English speakers seek out words and sounds they recognize in things that do not appear familiar to them as a whole. There are a ton of examples
I'm blanking on right now. You could probably find some German words that became Americanized into horrible translations.
Niche is French, pronouced 'neesh' as you mentioned. Most people say it 'nitch' even foreign webmasters I have talked to, which amuses me.
Like whoa is from a rap song, 'whoa' being pronounced just like you'd say it if you saw some beheading videos on GFY.
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