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Helps if you say what the focus of the social network will be.
Personally I wouldn't even attempt to start a social network site, unless I knew exactly how I was going to market it.
I'm actually about to start a forum in the next few months for a mainstream niche. I'm planning on offering up a free service to target my niche audience prior to going live with the forum.
This way I'll have users and a site with traffic before I ever launch the forum.
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