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Barefootsies · 07-05-2007, 09:26 AM

Google Insulation

Rather than directly attack a competitor, search marketers can simply create more content and float it to the top of Google results, pushing competing sites lower in search rankings. The technique is also sometimes used for online public relations: ReputationDefender, a Louisville, Ky.-based company, creates what its founder calls "Google insulation": flattering blog entries and other benign content that floats to the top of search results, hiding online criticism that affects the company's clients.

http://www.forbes.com/2007/06/28/neg...hisSpeed=15000

07-05-2007, 09:26 AM
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	In Pictures: 7 Ways Your Site Can Be Sabotaged Google Insulation Rather than directly attack a competitor, search marketers can simply create more content and float it to the top of Google results, pushing competing sites lower in search rankings. The technique is also sometimes used for online public relations: ReputationDefender, a Louisville, Ky.-based company, creates what its founder calls "Google insulation": flattering blog entries and other benign content that floats to the top of search results, hiding online criticism that affects the company's clients. http://www.forbes.com/2007/06/28/neg...hisSpeed=15000 __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?"