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Branding fact: I like the taste of pepsi better than coke, but I always buy coke....
I was out late last night and grabbing some soda and smokes, they had no coke only pepsi in 2 liters. So I bought it. I like the taste better, its sweeter and smoother, and I always have.
But......coke has always been branded into my head since i was 2 seconds old and thats what ive been accustomed to buying. If I go to the grocery store and get "cola", I'm certain to buy coke and I almost always have coke in my fridge even though I know my tastebuds prefer pepsi.
That's the power of market branding. Most people buy coke, but in a blind test you'd be hard up to find people preferring the taste.
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