|
Yes, I agree. The purchase-decision is influenced by perceptions. If a site is perceived to be out of date - whether due to a lapsed copyright or other information - our trust is shaken. We question issues such as product-quality and support. Now, granted, a small proportion of people will be put off by a lapsed copyright notice. However, there are two points to be made. Firstly, a lapsed copyright is merely a jumping off point for other considerations. Is the site design dated? Are the customer references too old? In other words, we must not only look at copyright, but consider every aspect of the site in terms of being relevant to current times. Secondly, even though we might lose a small proportion of our business, due to the few people who will be put off by a lapsed copyright, it begs the question : are we willing to lose even a few dollars over the minute's worth of work it takes to update a copyright notice?
Good post - whose theme, if we overlook the main focus of lapsed copyrights, is the importance played by an up to date site in the consumer buying-decision.
|