I would put up a blog and mix your advertising using a bunch of gay sponsors, including
HunkMoney (yes, we provide premade blog content, reviews and hosted galleries including flash video galleries for your blogs). That way you don't rely on just a single sponsor as there are many niches that one sponsor may not cover, for instance, bareback is really hot right now in the gay market and our site
Real Bareback is converting like mad, but you would miss on this opportunity if you just redirected to JPs boyalley site.
cheers,
Luke