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BW can be trimmed down if you compress the fuck outta the vids.
I've got a tube site in beta right now and it's not so bad, like 2mb for a 30 second clip. I'm toying with the bitrates and such.
Figure a 16 picture gallery (of decent quality pics) is going to be around 2mb total and if you can get the same ad clicks out of a 30 second clip that you'd get from a picture gallery then that's something comparible.
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