Originally Posted by munki

Lots of content... even better, lots of original content.

RSS feeds are great for helping you fill in, and beef up your blog, as long as you are careful about picking sources that will of course help bolster your chosen keyword phrases...

Original content is king... Steer clear of gallery only or one to two sentence posts. Write about things people will be interested in, give real opinions and be sure you stand out from the crowd. If your readers are being fed the same bullshit they can get at a million other blogs online, why would they come to yours.

Make sure people can find you... yes link directories and se submissions as usual... but get detailed... Make sure your xml and rss feeds are properly setup, and the engines, as well as sites are being pinged. Get in touch of you need a good ping list... I believe I still have one tucked away that has done very well for me on a few projects.

Small things help... keep your pages xhtml 1.0 transitional compliant. Use your alt tags, and h and p tags to direct search interest where it needs to be. Never underestimate the importance of setting page priority and indexing options.

Just a few things I can thing of off the top of my head, but there's always more, and good luck with the project!!