PPV Vs Subscription Sales
Hi
I just wondered what people feel about the PPV sales model now that its had a little time to settle down. There are some large sites like AEBN obviosuly doing very well out of it, but will it ever replace the proven subscription/recurring billing model?
If a subscription website manages to hold a $30/month member for 2.5 month then the site's taken $50. If a PPV site charges $5/movie do you think the same customer would buy 10+ movies?
PPV websites prevent the customer from downloading the content either by streaming it or with protection such as DRM. Do you think this alone is enough to prevent PPV from taking off big time?
Does anyone here promote PPV and membership websites equally? Which does best?
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