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Link to the gallery. When a hit goes out to a tour from a thumb or something, I think surfers expect to see free content. Linking a thumb to a tour is a "blind link" in my opinion.
Keep linking to free content and your numbers to a sponsor may be less, but your rations will improve and you might just pick up some more bookmarkers because we tread lightly on the surfer.
That's my 2 cent.
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