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Just the name Lexus is not likely enough since LexusCash has nothing to do with automotive. But Lexus does also own trademarks on Lexus Financial, Lexus Financial Services, etc. etc. The usage of the word "cash" can be misleading on Lexus Financial products and services and I would say Lexus would likely win LexusCash because of this.
WG
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I play with Google.
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