Quote:
Originally Posted by TheDoc
So, the 33% seo rule didn't really make them anymore money, so they give up. This is where most are, they have put in good title/desc before, with little to no difference. So why continue?
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if it doesn't hurt, but can only help. that's why you do it. Once a title, or META tags are in, they require no work. I have never heard of doing such things that penalized any search engine ranking opportunities. So why continue? because it doesn't hurt and just leaves potential traffic out there for someone else.
Sponsors can utilize the exact same techniques as affiliates to gain SE traffic.. affiliate's traffic isn't any "better" than ones that come direct from SE.
What i am taking from your observations, is that sponsor programs are essentially giving up their marketing responsibilities to affiliate system.
Kevin posted in here that he should/would be trying to get as much traffic to his sites.. and i agree.. as a business owner one should.... but it seems its easier (and no work) to let the affiliates be the ones that buy traffic, that use multiple websites as doorways, etc, etc, etc....
The business concern is much like any other situation of putting your eggs in one traffic basket.
Sponsors should be concerned when you hear affiliates who turn into paysites... they took the time to aggregate the traffic to them to fan out, but then decide to funnel to themselves.
The cost for content is much lower along with bandwidth.. and with traffic, the last component in the formula for success.
So affiliates will do what is in their best interest to make money which is to become a paysite themselves.. likewise with sponsor programs, i thnk they shoujld push to diversifying their traffic.
Shaving has been written off as almost an accepted practice because it allows for a sponsor to stay in business, instead of being a victim of success of conversion and the failure for retention.... flipside, many would argue that if they couldn't rebill, then they probably deserved to fail and shaving is just a subsidary crutch to cheat along as life support.
There is certainly more to SEO than just titles and META tags.. but its not to me the big black mystery that so many claim it to be.. and it was an interesting observation as i go through affiliate programs, to see so many who don't include some basic SEO elements, that could help them get additional 'free' traffic.
Fight the apathy!