Quote:
Originally Posted by FightThisPatent
Sponsor programs should be using good SEO techniques to capture SE traffic that doesn't require a PPS or revshare of the acquired members, that can lead to higher earnings.
My observations of paysites, is so many are not doing the SEO things like adding in META keywords and descriptions, etc.
Are paysites not doing this because they feel it might take away from affiliates? Or does it mean the web designers aren't doing their job? Or paysites not paying attention to their own SE strategies?
thoughts?
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Trust me when I say I have spoken to many programs regarding their SEO, or lack thereof, and an overwhelming number of them give me the same response: "We don't want to compete with our affiliates."
Personally, this is a thought process that I never could grasp from a business perspective. I suspect that it has more to do with a lack of knowledge on proper SEO technique, and just figure it is cheaper to pay affiliates than to hire someone that does know SEO (or to train someone to do SEO).
I think T3 has proven the basic fear of the unknown. They would rather spend thousands on dinner and drinks than a fraction of that on good tools.