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I would argue that sales aren't on the decline, they are just on the "shift" and are spread out over a lot more people than they used to be. For example if you had 100K in traffic and would do 100 sales with it and now you are doing 80 sales you would say sales are declining. But somewhere there are a couple of new people that are now doing 10 sales each that have never done any before. so in the end there are still 100 sales being made, it's just spread out over 2-3 people now instead of just 1.
the amount of money the online porn industry makes grows every year, but so do the number of players.
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