Quote:
Originally Posted by RawAlex
Here is the problem: from a content standpoint, web 2.0 is the taking of already commercialized content and re-distributing it through other channels, often for free. Replays of TV shows, clips on youtube, etc.
Most of this content is already paid for, has already made a reasonable profit, and everything else that happens is gravy.
Adult? Not really Our first run areas are their second run areas: DVDs, Internet, etc. Adult has no initial commercial assured channel to pay for it's product, the product is sold in a marketplace becoming full of free or cheap network VOD type sites and traded files.
|
True as far as it goes, although that isn't really the problem. If as someone else (wrongly) claimed, in any but a narrow technical sense Web 2.0 had been with us all along, we would already have run into the wall of trying to get people to pay a higher price for our content than many perceive it merits. The problem is that we don't add value.
PC's as a way to view "traditional" porn - ie pics and movies - have both pros and cons - so not everyone will think of them as a better way to view porn than say magazines and movies. Online porn is losing its novelty value among the increasing percentage of experienced surfers, hence the reports that we are (at least in relative terms) beginning to lose our audiences. And among the loyal surfers, we can reasonably expect more and more to be perfectly satisfied with what it available for free (from both legitimate and non-legitimate sources).
I'm firmly of the belief that within perhaps as little as 5 years and not more than 10, we won't even be attempting to sell generic, non-interactive porn. Almost all the content that today we are selling, we shall be giving away to increase traffic, Instead we will be selling live video, dating, etc: not on separate sites but as premium content behind portals offering lots of free pics and movies and basic interactivity. We are going to see more named models appearing live on sites and reacting (or at least appearing to react) with members.
We will also finally get the message that online porn is best suited to being marketed as a high-volume, low-margin product: the opposite to what most of us have done so far. That will probably start to change once the first couple of large corporations get in at the top of this industry and they will also begin to monetize our visitors more broadly. We may not have people right now who can talk to the execs of non-adult companies and convince them to focus on our demographics rather than our product. But we have in large numbers exactly the potential customers many online advertisers want to reach. That's money which everyone is leaving on the table at the moment.