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Here is the problem: from a content standpoint, web 2.0 is the taking of already commercialized content and re-distributing it through other channels, often for free. Replays of TV shows, clips on youtube, etc.
Most of this content is already paid for, has already made a reasonable profit, and everything else that happens is gravy.
Adult? Not really Our first run areas are their second run areas: DVDs, Internet, etc. Adult has no initial commercial assured channel to pay for it's product, the product is sold in a marketplace becoming full of free or cheap network VOD type sites and traded files.
They don't need to make money on the net - they just need to hope that they get a bigger audience for their shows during sweeps during broadcasts to increase viewership. For them, the internet "2.0" isn't any different from a movie trailer on TV, an Ad in the newspaper, or a flyer dropped at your door.
For Adult, the internet is the economic engine that has made much of the porn world possible. When the competition for eyeballs is against people giving it away for free, porn loses out.
Web 2.0 isn't porn friendly, at least not in any commercial sense.
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