Quote:
Originally Posted by DamageX
You mean soft like the billions of dollars companies like Coca Cola plow down into branding every year? 
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No, more like the silly numbers of "hundreds of billions of dollars lost to software piracy". The actual losses occur only when someone who would have gone to the store and paid for the product goes to a torrent site and downloads it instead. Everyone else is just a freeloader, and the minute they would have to pay, they would stop using your product.
Branding it a totally different game.