Originally Posted by Chio

In regards to Phrase Links... I'd like to add that phrases work much better than single words.

As an example... ps3 vault (A friends site) was result #1 in google, yahoo, and msn for the phrase preorder ps3 a full 6 months prior to the launch and remained there well after it debuted. Currently it's result #3 in google but since there is no need to preorder anymore it's not a big deal

In contrast it never got higher than page 2 of google for the term ps3. Page 2 is nothing to sneeze at for 18 million + results but it is much easier to rank for phrases rather than keywords so keep this in mind when submitting your phrase link campaigns.