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After everyone was paid and money was hidden in the mattress, yeah, they "made" $2 million.
That's what they can claim they have to pay shareholder dividends.
Generally a public company will pay everyone pretty generously and do some other things with the cash before it hits that bottom line where they may have to share. That's all in the SGA costs. "Selling General and Administrative."
It's hard to judge what the actual net is for the Hefners and the other main operational people. It's safe to say it's somewhere well south of $60 mil. Athough it is detailed in reports if you want to break out the calculator. That's what would be needed to tell if they are netting as much as the Bang Bros who has a tiny staff and low overhead with insane margins.
So, now do you guys see why it's easy to compare the two?
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