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I get a feeling they won't care about content as much as just "don't allow people to buy click and send them directly to pages with google ads on them".
It would appear they are going after the large dollar accounts (10k a month and more), so it may be more of a limiting move rather than an outright ban. Either way, it should be good for advertisers, as they are going to be buying real clicks and not puffed up crap.
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