Ok, I looked at the site a bit and some of the other info available and the key to this was not money, or purchased traffic, or word of mouth.
In fact it was done without even using much bandwidth.
Don't really want to give away the secret (all though I wouldn't feel too awful bad about it because he has guba and aff links up) but it is pretty slick how he did it.
Wish I had thought of it
